Tipping Point Archive

  • “Neighborhood News Bureaus” Tipping Point Part 3 of 5.

    “Neighborhood News Bureaus” Tipping Point Part 3 of 5.

    “Neighborhood News Bureaus” Why Access Sacramento? Why Now? Part 3 of 5 By Ron Cooper Outlined in our past two newsletters, I have described (a) our five South Sacramento County partner organizations (profiled each week in this newsletter), (b) key understandings from the “Tipping Point” by Malcolm Gladwell helping us to understand how significant change [...]

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  • “Neighborhood News” Tipping Point Pt. 2 by Ron Cooper

    “Neighborhood News” Tipping Point Pt. 2 by Ron Cooper

    “Neighborhood News” Lessons From Malcolm Gladwell – How “Connectors, Mavens and Salespeople” Can Create the “Tipping Point” in South Sacramento County By Ron Cooper Last week, I outlined how we can establish “Neighborhood News Bureaus” by working together with five trusted organizational partners in South Sacramento County. We don’t have to “train” everyone. Instead we [...]

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  • “Neighborhood News” Tipping Point Pt. 1 by Ron Cooper

    “Neighborhood News” Tipping Point Pt. 1 by Ron Cooper

    The “Tipping Point” – A Strategy to Motivate South Sacramento County Community Reporters to Create “Neighborhood News Bureaus” … (Part 1 of Five Part Series) By Ron Cooper Since last October, with our first application for Knight Foundation “News Challenge” grant funding, and continuing on into the future, Access Sacramento is embarked on a purposeful [...]

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